What are the real challenges of cinema?
In the recent past, the craze of Bollywood films has decreased somewhere before the audience and the craze of South Indian cinema has increased. In India TV’s Special Podcast ‘The Film Hasle’, Vishek Chauhan spoke openly about the declining craze of Bollywood films among the audience and also revealed the reason behind it. He discussed various aspects of the film world. In this interesting conversation, he also made many revelations. While talking to Akshay Rathi in India TV’s podcast, Vishek Chauhan shared an anecdote related to Sunny Deol’s ‘Gadar 2’ and told how the audience showered love on this film amidst Bollywood films. He also revealed the reason behind this.
People call me cinema is dead- Vishwak Chauhan
Talking about this, Vishek Chauhan said- ‘Due to the Elite Movement in Hindi cinema, the general public has been left behind. It is not that viewers are not watching movies. Sometimes there is a film that shows that the possibility is still there. Let me tell you, my cinema in Bihar had a theater which was closed. He had no audience. Then Gadar was released, he sent me photos, thousand people inside and 2 thousand outside. How did this happen? People keep telling me that cinema is dead, cinema is no longer working. But, when a good film comes, it breaks all the records.
People are still interested in cinema- Vishek Chauhan
Giving the example of Bahubali and Jawan, Vishek Chauhan said – ‘Films like Bahubali, Gadar and Jawan have shown us that the audience is still interested in cinema. But, what has happened in the last 15-20 years and not the content that is coming for weeks weeks, is something that has failed to connect to the audience. Now cinema has become more focused on the people of the urban rich house instead of the common audience. The language they use in films is out of comprehension. Many times people say to me, ‘The film did not understand. What have you made?’ And from here the audience’s association ends. ‘
Number of cinema halls started decreasing
‘Cinema should be united to people. On digital platforms you can present content targeting a group, but there should be solidarity in cinema. So that, people of every group understand this, they feel connected. The content released in theaters should use such a language that a person from the lower to the lower class can easily understand. Only then you will get the success you need. When I went to Bihar in 2009, there were more than 100 cinema halls in my area, but now it has been reduced to 8. It is not that people have stopped watching the film, but you have to bring such content that is going to bring people to the cinema hall.
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