Mumbai. Actress Anit Padda of Prime Video’s series ‘Big Girls Don’t Cry’ has been selected by Yash Raj Films. Now Yash Raj Films can soon launch Anit Padda in their film. If sources are to be believed, Anit Padda has been signed by YRF after her brilliant performance in her audition.
She is being given a big film for her debut as YRF’s quintessential heroine. YRF has always backed extremely talented artistes, especially outsiders who have gone on to become big stars. The company feels that Aneeth has a talent to watch out for and is planning to give her a big debut film.
Yash Raj Films will launch 4 new actors
According to sources, ‘YRF is set to launch 4 exciting new talents in a year. Aditya Chopra has always bet big on new actors and has invested heavily in launching them and giving them films. These 4 new talents will also get similar launchpads. It is being told that Anit has impressed Aditya Chopra so much with his acting that he has got a contract of three films with YRF. Now he will be managed exclusively by YRF Talent, which has recently shown a swift and decisive change in strategy by removing many actors who did not fit into the agency’s future strategy.
Many stars have already launched
YRF has always created stars while others have managed them. This is the big USP of YRF. The company wants to focus on finding, grooming and nurturing young talent, as well as adding more value to its existing marquee talents like Ayushmann Khurrana, Anushka Sharma. YRF is a boutique talent agency and will continue to be so as the agency works with the most disruptive and trusted names of the Hindi film industry. The source says that Anit Padda is YRF’s next big find and they will do everything possible for him.
FIRST PUBLISHED : May 24, 2024, 21:32 IST