Mumbai, December 11 (IANS). According to a report released on Wednesday, India is witnessing an increase in demand for low calorie and low fat snacks due to increase in the use of coarse grains.
A report from NielsenIQ (NIQ), the world’s leading consumer intelligence company, shows that products focused on low calories, low fat and gut health are on the rise. One out of every five snacks is related to health.
Awareness about healthy breakfast is continuously increasing among people. The cultural influence of South Korea was also visible in this. Korean-inspired personal care and food innovations have gained popularity, with an emphasis on unique textures and flavors.
The report notes growth in demand for sustainably sourced FMCG and energy-efficient consumer technology that is tailored to local needs, with urbanization driving demand for innovative, high-quality products that make life easier. Has given.
The NIQ consumer survey shows that 34 percent of urban consumers prioritize the availability of new products and 40 percent (especially Gen Z and women) actively seek out innovation, and claim that they Before purchasing new products.
“The desire for innovation cannot be denied,” said the executive director of NielsenIQ. For brands this presents a strategic opportunity to capture consumer interest and drive sustained growth through meaningful and timely innovations.”
NielsenIQ also celebrated the winners of the 2024 Breakthrough Innovation Awards at a recent event, honoring brands that have disrupted the market and captivated consumers with extraordinary new product launches.
NielsenIQ also celebrated the winners of the 2024 Breakthrough Innovation Awards at an event recently, honoring brands that have disrupted the market and captivated consumers by launching extraordinary new products.
These award-winning products are launched between 2022 and 2023 and have successfully thrived in the ever-evolving consumer landscape.
Since 2012, more than 900 FMCG brands across the globe have been honored with this prestigious award, with almost 60% of the brands made in India in categories such as food & beverages (48 percent) and personal & home care (52 percent). Contains 140 innovations. This year NIQ also honored technology and durable goods brands in India for their unprecedented achievements in product development and market success.
–IANS
MKS/AS
