In a society where even today, white skin is considered to be a measure of beauty, there are no discrimination against black or dark colors and the roots of prejudice. The episode of Sarada Murlidhan has again raised this debate
There is a saying in English, ‘Beauty Lies in the Eyes of the Biholder’, that is, the beauty is in the eyes of the viewer. There is no scale of beauty. The interpretation of beauty from old -fashioned poets and poets to digital period beauty and beauty surgeons is different. If someone has read the kasheda in the glory of the sharp Nain-Nan-Naksh and the jugged neck, then someone is turning on the thick-black gases. The definition of beauty has changed according to time. Sometimes the bridges of praise are tied to someone’s curvy, thick body, sometimes the size is sweating in the gym for zero figure. In the modern era, Gauravarna has been given special attention in the pages of beauty. If someone is of fair skin due to natural or genetic reasons, then the color of his skin is considered beauty, but what about those who are not proud? Today, even when the human is waving its talent in space, is his mindset suffering from the prejudice of apartheid?
Recently, Kerala Chief Secretary Sarada Muralitharan’s comment regarding the color of his skin has once again started a renewed debate over the discrimination that has been felt in the society for centuries. On social media, someone and her husband made indecent remarks about the color of her skin, comparing the tenure of her and her husband, which she has been facing such comments since childhood. Significantly, Muralitharan is working in the highest administrative post in the country’s most educated state, but despite all the ability, he has to face the same sting in his personal life which usually has to face every young woman in the country who is not white. Obviously, in a society where even today, white skin is considered to be the greatest scale of beauty, there are no discrimination against black or dark colors and the roots of prejudice are not yet to move. The market of fairness cream, which claims to have blonde due to this deep discrimination prevailing in the society, is worth billions of rupees. Recently, a consumer court in Delhi imposed a fine of Rs fifteen lakh rupees on a big company making fairness cream for misleading advertisements. In fact, in 2013, a consumer had filed a complaint against the company that despite applying fairness cream, his skin color did not become blond. But will such a few cases make any difference to the health of companies making fairness cream?
Ironically, in the desire to look blonde, people are still not ready to believe that these companies sell the dream of making blondes, do not make blonde. Fairness cream making companies also leave no stone unturned for publicity. His budget for the publicity of the product is so big that despite criticisms, from the country’s favorite film stars to popular players, they become their brand ambassadors.
According to some people, the white color in this country was considered synonymous with the arrival of the British, who divided the society into the ruler and ruled class on the basis of the distinction of the black and black. Although in Western literature, in many romantic novels, especially in many romantic novels, the heroes have been described as tall, dark and handsome i.e. tall, dark and beautiful, but in real life it was considered necessary to be blonde to look like ‘hero’. After the trend of cinema, this perception became stronger day by day. From Hollywood and European cinema to Bollywood, white actors got preferred only because of their skin color and kadakathi, even though they did not have acting ability. The hero of the Salosal curtain was shown to be blonde and villain black or dark. In Bollywood, for decades, hardly any dark artist was considered ‘Hero Material’. Mithun Chakraborty, who won the National Award for Best Actor from the first film Mrigaya, was not only a shortage of work in the early years but also had to be humiliated by many big producers and directors. After the trend of parallel cinema, heroes came who looked like a common man, not ‘Greek God’ because of their color on screen.
In the last two decades, it was felt that the mindset of the people against apartheid was changing. Many celebrities raised their voice against fairness cream. Despite this, there are still products in the market that make false claims to make people blond. Their market will probably remain buzzing as long as the mentality that describes Gauravarna than dark skin will prevail in the society.
