With the arrival of JioMart, competition in the grocery delivery market in India has become more intense. While companies like Blinkit, Swiggy Instamart and BigBasket provide instant grocery delivery services, Reliance Retail plans to attract customers through JioMart with free delivery and no platform fees.
JioMart’s free delivery is leading the way
Reliance Retail has launched JioMart delivery services in parts of Navi Mumbai and Bengaluru, where customers are being charged neither delivery charges nor platform fees. This strategy is reminiscent of Reliance’s past policies, such as attracting customers by offering free services at the launch of Jio SIM. This is helping JioMart to attract early customers faster and has forced other companies in the market to rethink their strategies.
Impact on competing companies
Companies like Blinkit, Swiggy Instamart, and BigBasket usually charge delivery charges from customers for small orders or during peak hours, but JioMart is not charging any such fee. The advantage is that JioMart can attract more consumers, especially those who place small orders or live in areas where delivery charges are high.
Expansion plans in small cities
This strategy of Reliance Retail is not limited to big cities only. The company aims to make its presence felt in small cities, towns and even remote areas. According to reports, Reliance aims to expand its services to more than 1150 cities and 5000 pin codes in India, which is expected to make JioMart popular in small and medium towns of the country.
Profitable way to engage customers
This model of JioMart may prove attractive to the general public, especially in areas where delivery services are currently limited. This no-charge model may be particularly effective in smaller cities and towns, where people want to avoid additional expenses.
main information table
Company Services Free Delivery Platform Fees Target Areas JioMart Grocery Delivery Yes No Small Cities, Towns, 1150+ Cities Blinkit, Swiggy Instamart, BigBasket Instant Grocery Delivery Not in some cases Applicable during peak hours Big cities, major technology hubs
JioMart’s free delivery and no platform fee model could set a new direction in India’s grocery delivery market, giving tough competition to companies like Blinkit, Swiggy Instamart and BigBasket.
