In the last few weeks, along with petrol and diesel, the price of consumer products has increased rapidly in the country. After this, the prices of beer are going to increase soon, which has been indicated by the companies producing beer. The cost of companies has increased due to increase in the prices of raw materials used to make beer such as barley, glass and packaging material.
According to beer industry estimates, the price of barley has almost doubled in the past three months and the price of labels, cartons for packaging and bottle caps has increased by 25 per cent, while the glass used to make bottles has increased. The price has increased by 30 percent.
Russia and Ukraine Large producers of barley: Barley is used in large quantities to make beer and a large part of the cost of companies is affected by rising barley prices. Due to the war between Russia and Ukraine, the price of barley has increased rapidly in the world. Russia is the second largest producer of barley in the whole world while Ukraine is the fourth largest producer in the world. At present, supplies from both countries have been disrupted due to the war.
According to a report by business news website Moneycontrol, Rishi Pardal, CEO and MD of beer maker United Breweries, says that the company has implemented the hike in Delhi, Rajasthan, Uttar Pradesh, Maharashtra, Karnataka, Madhya Pradesh and several other smaller states. has been
B9 Beverages said that we have increased the prices of ‘Birla 91’ in most of the states and also changed the product mix to mitigate the impact of increase in raw material price. Ankur Jain, CEO, B9 Beverages, said that the price of raw material used to make beer has increased rapidly in the recent past. Whether it is glass or aluminum, the price of everything needed for beer production has increased in the recent times. With this the supply has also come down significantly. We are trying to continue production by any means possible.