New Delhi. The tourism department will now take the help of digital content creators (bloggers, YouTubers and social media influencers) from all over the world to make the tourist destinations of Uttar Pradesh popular among the tourists. Yogi government has special emphasis on tourism sector to make UP a one trillion dollar economy state. Under this, the department has prepared the outline of tourism policy 2022-2032. In this, a blueprint has been drawn to give full momentum to the tourism industry of UP in the next 10 years. YouTubers, bloggers and social media influencers have to be given a big responsibility in this tourism policy.
Digital content creators from all over the world will be invited
On behalf of the tourism department, digital content creators from all over the world will be invited to make videos and write travel blogs at tourist places in UP. In this regard, the officials of the department held a meeting with the representatives of France on Tuesday itself. According to Mukesh Meshram, Principal Secretary of the Department of Tourism, the next meeting is to be held with the Lebanese officials. After this we are preparing to send letters to the embassies of all the countries working in India. We want content creators from all over the world to come to UP and create content about the tourist places here in their own language. This will go a long way in attracting the tourists of those countries to the beautiful destinations of UP.
The tourism department has conducted trials from March to July.
According to the Principal Secretary Mukesh Meshram, a trial has also been conducted by the Tourism Department from March to July with 19 well-known digital content creators of the country. Its results have been seen to be very positive. We are now looking positively at travel bloggers, YouTubers and social media influencers from all over the world. According to Mukesh Meshram, 19 well-known YouTubers like Jinal Inamdar, Varun Bajaj, Amar Sirohi and Jyothika Dilaik, in association with the tourism department, have created content on the tourist destinations of UP, which have been quite popular. Now the department is preparing to give it a big shape.
Yogi government’s special focus on Bundelkhand
According to the Principal Secretary, Agra, Varanasi, Mathura, Ayodhya, Prayagraj and Lucknow are the first choice of tourists in UP, but in the new tourism policy, our special attention is focused on the unexplored tourist places of UP. The main focus of Chief Minister Yogi Adityanath is on the development of Bundelkhand region. In such a situation, the tourism department wants to bring the untouched tourist destinations of Bundelkhand in front of the world. Here we will have a special focus on village tourism. We will also use digital content creators to develop new destinations.
Content creators showing interest in these destinations
During the trial run from March to July, digital content creators have shown maximum interest in Varanasi, Agra, Mathura-Vrindavan, Chitrakoot, Fatehpur Sikri, Dudhwa National Park and Pilibhit Tiger Reserve. The important thing is that due to the creation of Kashi Vishwanath Dham in Varanasi, content creators have shown more interest in creating content based on Banaras. At the same time, videos related to Varanasi have been seen a lot on the online platform. Apart from this, digital content creators have shown interest in creating videos and blogs on Kalinjar Fort, Chambal Safari, Jhansi Fort, Barua Sagar Fort, Chunar Fort, Chandauli and Mirzapur Waterfalls and Sarnath, the teaching place of Lord Buddha.
Fam Tour will be a regular event
To give impetus to the tourism sector in UP, the tourism department will organize regular FAME (Familiarization) tours. The complete details of these trips will also be published on the tourism calendar and social media platforms. Fam Tour Yatras will include tour operators, travel agents, journalists, photographers, travel writers, bloggers and social media influencers, as well as stakeholders from the tourism sector, so that they can spread awareness about the tourist destinations of Uttar Pradesh. . Also, there will be a special emphasis on content tailored for the target source markets. An annual event for bloggers and travel writers will also be organized to encourage promotion and branding of new destinations.
Digital content creators will be registered
The tourism department will also register digital content creators (travel writers, bloggers, vloggers and social media influencers) to promote the tourist destinations of UP. Such YouTubers who have at least one lakh subscribers and good travel bloggers and social media influencers (Facebook, Instagram pages with good reach) can contact the tourism department. The website of the tourism department will have separate sections for bloggers and vloggers to attract tourists to the state for promoting the content created by them and the offbeat places, cuisines etc. approved by the department.