walmart Group company Flipkart continues to dominate the e-commerce segment with 48 percent market share. On the other hand, SoftBank-backed Meesho has emerged as the fastest growing e-commerce platform. This information was given in a recent report by Alliance Bernstein. It said Meesho is the fastest growing e-commerce platform in terms of user base in India. According to the report, Flipkart’s user base grew by 21 percent year-on-year, while Meesho’s growth rate was 32 percent and Amazon’s growth rate was 13 percent.
Flipkart was the market leader with 48 percent share in FY 2022-23. Mobiles and apparel are the biggest categories for Flipkart. The report said that Flipkart’s share in the online smartphone and online fashion market is estimated to be 48 percent and 60 percent respectively.
Meesho’s market share growth was primarily attributed to its focus on mid-tier (Tier-2) and smaller cities. Apart from this, Meesho is also getting help due to zero commission model. The report said that around 80 per cent of sellers on Meesho are retail shop owners and around 95 per cent of products on the platform are non-branded.
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