Now the colors of the upcoming Lok Sabha elections 2024 have started appearing on the e-commerce portal also. Goods or products related to various political parties are being sold in large numbers on these portals. According to Bhasha news, this online platform is offering all the election related products from Bharatiya Janata Party’s (BJP’s) ‘Lotus’ to old marine watches, Aam Aadmi Party’s (AAP’s) election symbol broom and Congress’s famous scarf etc. Are.
When everything is sold online, why not this
You simply enter the name of any political party on any e-commerce website, and a variety of merchandise from flags to pendants and pens will pop up on the page. A representative of an e-commerce platform said this trend initially emerged during the 2019 elections, when e-commerce platforms became the preferred destination for promotional merchandise and accessories. He said when everything is sold online, why not this.
Parties are also selling goods on their respective websites
Some political parties themselves have shown activeness in selling such goods on their respective websites. For example, the ‘NaMo’ merchandise website sells T-shirts, mugs, bottles decorated with slogans such as ‘Modi’s family’, ‘Phir once again, Modi government’, ‘Modi’s guarantee’, and ‘Modi hai to mumkin hai’. It boasts of a wide range of products including notebooks, badges, wristbands, key rings, stickers, magnets, caps and pens.
Shift towards online retail platforms
One of the suppliers of these goods on the e-commerce platform revealed that the Lok Sabha elections saw an increase in online sales of such items. The supplier said that earlier, our supplies were to shops, but considering the trend towards online retail platforms, we thought it best to adopt it. Lok Sabha elections are to be held in seven phases from April 19. Counting of votes will take place on June 4.
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