The country’s leading carmaker Hyundai Motor India Limited has joined hands with 2020 Arjuna Award winner and professional golfer Aditi Ashok who has a presence in all major golf formats. Aditi, who made a name for herself in the world of golf at a very young age, has been announced by the company as its new brand ambassador.
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Through this association, Hyundai Motor India Limited aims to strengthen the brand image in an innovative way and connect with the youth of today. The company said in its statement that, under this association for the next two years, Hyundai will work closely with Aditi, which represents HMIL’s youthful and progressive image.
On this occasion, the MD and CEO of Hyundai Motor India Limited (HMIL) S. s. Kim said, “It is a proud opportunity for us to collaborate with Aditi Ashok, the youngest and finest golfer currently in India. Hyundai as a brand seeks excellence and innovation and we are committed to ‘Beyond Mobility’ to create a new world for our enthusiastic customers.
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Our association with Aditi Ashok reflects the brand’s vision of inspiring people, especially women in sports, to make the right decisions for themselves and move forward with confidence in their choices, she added.
Under this agreement, Aditi as a sports association will appear as the brand ambassador and represent Hyundai in national and international tournaments and championships. HMIL’s partnership with Aditi will be reflected through the logo on their jersey, which will be used in major tournaments. The company will also bring the stories of Aditi’s victory to the people.
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