Publish Date: | Sat, 18 Jun 2022 11:13 AM (IST)
This financial year has been very encouraging for Kotak Mutual Fund (KMF). Our strategy to focus on our products has been instrumental in expanding our footprint across the distribution network. The company has registered impressive growth in Asset Under Management (AUM) across all asset classes. At present, the number of SIP accounts in Kotak Mutual Fund is more than 27 lakhs (as on March 31, 2022), through which investors regularly invest in its mutual fund schemes. Products such as Kotak Flexicap Fund, Kotak Bluechip, Kotak Emerging Equity and Kotak Equity Opportunities are extremely popular among Kotak Mutual Fund investors.
Mr. Manish Mehta, National Head – Sales, Marketing & Digital Business, Kotak Asset Management Company Limited, said, “The Indian Mutual Fund industry has witnessed a rapid growth in the past few years due to the fact that investors, especially Young generation investors have shown great interest in new investment avenues like SIP in the field of Mutual Funds.At Kotak Mutual Fund we are actively promoting SIP which has gained immense popularity in the last few years. Even in the ups and downs, SIP has kept the investment balanced for regular and disciplined investors.Investors can choose any one of our existing schemes and start investing through SIP.
Other initiatives taken include the launch of our new website www.kotakmf.com. This website enables our distributors and customers to access portfolio details, read blogs on various topics, watch videos of our experts and initiate purchase transactions through the website. We also have a portal for distributors, i.e. Kotak Business Hub, where our partners can view customer details, share co-branded marketing materials with customers and use analytical tools to market their business. can increase. At present more than 20,000 of our partners have subscribed to Kotak Business Hub. Our initiative of online training, ProStart has been highly appreciated by our distribution partners. We have many modules on financial planning, fixed income markets and other qualitative topics. All the information related to this is available on our YouTube channel, Kotak Prostart.
Recently we have conducted our campaign, “Go Automatic with Balanced Advantage Funds” for investor education and awareness. This month long campaign on TV and digital medium explains how Balanced Advantage Funds are a good option for investing in all types of markets. It is suitable for first time investors, long term investors as well as all those looking for the right investment opportunity based on forecasts.
Presently Kotak Mutual Fund is present at four locations across Madhya Pradesh. Our sales and investor relations team works closely with all banks and national distributors and Independent Financial Advisors (IFAs). The Western/Central region contributes around 16% to the total AUM of the mutual fund industry. Equity investments account for about 70% of the total AUM in Madhya Pradesh (as on April 30, 2022).
Kotak Mutual Fund continues to spread awareness among the masses about mutual funds and financial planning through its initiatives of investor education and awareness. Kotak Mutual Fund, working closely with its distributors and partners, strives to continue on this path of educating investors.
Posted By: Arvind Dubey