The good smell of anything leaves a deep impression on your mind, and the Japanese giant Nissan is well aware of this. The smell of the cabin is of utmost importance when entering a car, and keeping this in mind, Nissan’s Ryunosuke Inno, known as the smell master of Nissan, is quite popular. As studies have shown, that smell can trigger strong memories.
Nissan’s Smellmaster’s job is to focus not only on the first impression, but also on how users of the vehicle perceive those smells within the cabin during a drive. According to smellmaster Ryunosuke Ino “First of all, I try to identify where the smell comes from. I try to detect it and evaluate the thinking of the customer using the vehicle, such as reaching the glovebox. Or using a sun visor mirror.
Eno shared the cabin volatile organic compound (VOC) evaluation process that takes place over three days. He and his team can measure headrests, dashboards, mirrors, gloveboxes, visors, seats, ceilings, cupholders, rugs, and any components that are measurable. sniffs. These tests are usually done within three to five minutes to ensure a proper evaluation as soon as possible and if anything is found to be wrong, it can be corrected.
According to the company, air circulation and sunlight are the main factors affecting car odor, so the team specifically used heat and humidity, a lighting system that simulates strong sunlight. Eno said that “we consider a variety of conditions that are the main causes of smell in cars. After these tests, Eno said that it takes some time for him to reassess his sensitivity to all odors.” Experts have their own way of reaching baseline, like smelling coffee beans. In my case, I reset my nose by sniffing my hand near my elbow. It’s familiar, so it sets me up to explore new scents.