The country’s largest company Reliance Industries is now going to try its hand in the food retail sector. The company has joined hands with a British company. Reliance Brands, a subsidiary of Reliance Industries, will open a food chain in India. For this, it has announced a strategic partnership with the famous ‘Pret A Manger’ food retail company.
In a statement, the company said that in association with the legendary master franchise partnership, Reliance Brands Ltd. will open food chains starting from major cities and travel hubs across the country. As the country’s largest luxury to premium retailer, RBL has nurtured and grown global brands for over 14 years in the country, the statement said.
The company further added that this is RBL’s first foray into the food industry with increasing spending habits of customers and an ambitious expansion plan, which will bring the much-loved experience to the largest retail markets. The company also said that the partnership with the British company will strengthen both the food and beverage industry in India.
Let us tell you that the first food shop of Pret A Manger was opened in 1986 in London. Where fresh ready-to-eat food prepared by hand was served. The brand has since expanded to several countries, which currently have 550 food shops in nine countries including the UK, US, Europe and Asia. Reliance Brands is known as India’s largest luxury and premium retailer. Over the past 14 years, the company has developed brands across the globe.
Pano Cristo, CEO of Pret a Manger, says, “Two decades ago, we opened Pret’s first store in Asia and it has been an inspiration to all of us to share our freshly made food and 100 percent organic coffee across the continent. introduced in new cities. RBL is a special partner in helping our brand succeed in India.”
While Darshan Mehta, MD, Reliance Brands Limited said that RBL is rapidly reinventing food. Indians look for fresh and organic products here, which has now become easier after the deal with the British company. This will give couples a good dining experience along with a good location.