Neeraj Chopra won his second consecutive medal in the javelin throw competition. His brand value has increased by 50 percent after the Olympics. Currently Neeraj charges Rs 4 crore annually for one product.
New Delhi. Paris Olympics 2024 is over and Neeraj Chopra proved to be the biggest brand for India for the second time in a row. Even though he did not get gold this time and had to settle for only silver, but after returning from the Olympics, companies have opened their treasure. Neeraj already has the responsibility of advertising for a dozen companies and now more than 10 companies are in touch with him again. That is, even though he did not get gold in the game, it is certain that there will be a rain of money.
This time Neeraj Chopra and Manu Bhaker won silver medals from India in the Olympics. Neeraj won medals in two consecutive Olympics. After this, his popularity has increased further in the country. Apart from Manu and Neeraj, hockey player PR Sreejes, shuttler Lakshya Sen and shooter Arjun Babuta have also won medals in the Olympics. Companies are also showing interest in these players and are trying to make them the face of their brand.
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Neeraj’s brand value increased by one and a half times
After winning the medal in the Olympics, Neeraj Chopra’s brand value has also increased by 40 to 50 percent. This means that now he will charge 1.5 times more fees for advertisements. Ambala resident Neeraj’s brand value is much higher than before. Divyanshu Singh, COO of JSW Sports, who manages Neeraj’s portfolio, says that about a dozen companies are contacting Neeraj to make him their face.
What is Neeraj’s fees now?
Olympic champion Neeraj Chopra currently has advertisements for about 21 products. Currently, he charges Rs 4 crore annually from one company. After the Paris Olympics, 12 to 15 more companies are in touch with him. Neeraj currently advertises for companies like sports lifestyle, audio and smartphones. Apart from this, companies from finance services, real estate, logistics and quick commerce sector also want to make Neeraj their face.
The deal will be completed soon
Divyanshu Singh says that not only Olympics, Neeraj is continuously winning in every competition. Be it Asiad, Commonwealth Games or World Championship, Neeraj has performed well in all. This is the reason why brands not only want to take advantage of his popularity in the country, but will also benefit from his recognition at the global level. We are going to finalize some deals in the next few weeks.
Tags: 2024 paris olympics, Business news, Neeraj Chopra, Neeraj Chopra Gold Medal
FIRST PUBLISHED : August 16, 2024, 11:06 IST
