New Delhi. After October, even the month of November has not proved beneficial for the Royal Enfield company. According to the report, the company’s sales have seen a decline of 24.12% year to year last month. The company sold 44,830 units in November 2021, while in November 2020 the company sold 59,084 units as compared to November this year. However, Royal Enfield sold more in November 2021 than in October 2021. The company had sold 40,611 units in October, showing a growth of 10.39% in November sales on a month-to-month basis, but significantly lower than last year.
Classic 350 also suffered losses with the cheapest bullet
Royal Enfield’s cheapest motorcycles Bullet and Classic 350 also did not save the company from this loss of sales. Both these famous motorcycles of the company have seen a loss in sales in November after October.
Main reason for loss in sales
Royal Enfield’s declining sales are mainly due to shortage of electronic components such as semiconductor chips in the country. Due to the Corona epidemic, there has been a decrease in the production of semiconductor chips around the world. In such a situation, due to India’s foreign dependence for these chips, many industries have suffered, including the automobile industry. In such a situation, a big company like Royal Enfield had to face problems like increase in production cost, slowing down of process, shortage in supply. And this is the biggest reason why the company’s sales have seen a decline.
loss compensation plan
Royal Enfield has prepared a plan to make up for the damage done in the last few months. The company is going to launch new bikes in the market soon, including bikes like SG650, Scram 411, New Classic 350. The discussion of these bikes has already started. In such a situation, the company hopes that with the launch of these bikes, they will benefit in sales.
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