Publish Date: | Tue, 08 Mar 2022 01:10 AM (IST)
Ritesh Pandey, Jagdalpur. Wherever there is a will, the adage of the way is being realized by the organization of Bastar, Tribal Token. This organization, which started a year ago in the odd circumstances of the Corona period, is now becoming a participant in earning income of hundreds of people. In just one year, the organization has illuminated the name of Bastar in the country and the world by becoming a fast growing startup. The success of the organization is a living example of women empowerment.
It is noteworthy that the organization has been working with women, farmers, handicraftsmen, artisans and other organizations since last one year. Till today about 750 people have joined the organization. After joining the organization, they are getting fair price for their products and works. It is worth mentioning that due to lack of proper platform to the local artisans, they had to sell their products at throwaway prices and they also had to face marketing problems.
During the Corona period, this problem had taken a more formidable form. Now after joining Tribal Token, the solution of this problem is slowly starting to happen. Thousands of handicraftsmen, women and youth of women self-help groups are getting direct indirect employment from the organization. Preeti Arya, the director of the institute, told that Tribal Token has worked on promotion and marketing of all the handicrafts of Bastar such as bamboo, dhokra, sisal, tumba, jute, wood, terracotta, iron crafts, tribal painting and products of women self-help groups. He is going. To get the market for handicrafts and women’s products, the organization also participates in the fairs and also does the work of selling in festivals by putting up stalls on the main squares.
Work on Dhokra, Iron and Bamboo ornaments also
For the first time in Bastar, work is also being done on Dhokra, Iron and Bamboo ornaments, for which good response is also being seen. The work of taking the handicrafts of Bastar to a new dimension and reaching the country and abroad is being done on a war footing, regular work is being done by the organization on new designs in handicrafts. At present, in addition to the online platform for sale, two souvenir shops are also being operated by the organization at Tirathgarh and Chitrakoot. Due to which the handicrafts of Bastar are also being made available for the tourists.
Business started from 50 thousand reached 50 lakhs in a year
Tribal Token has become the fastest growing startup of Bastar, this startup started with about fifty thousand, has done a business of about 50 lakhs in a year and many articles have also been published in the main newspapers and magazines about the institution, Which is an achievement in itself as well as an example for women entrepreneurs.
Posted By: Nai Dunia News Network