In today’s era, women are not limited to the house only, but they are constantly taking steps towards becoming financially self -sufficient. Especially housewives, who are now starting small businesses from home, carrying out family responsibilities. Whether it is a pickle of pickle, sewing and weaving, or options for online boutiques-women are now countless. But where there are opportunities, there are some challenges that can be achieved by understanding and adopting the right solution.
Start of business: confidence and plan is important
It is important for housewives to first understand that business starts with confidence. If you have a skill – such as cooking, craft, sewing, beauty treatment or art of teaching – that can become your business idea. Initially work on a small level and keep taking the feedback of customers.
Example:
If you cook good food, you can start a “Tiffin Service” or homemade snack business.
If you get sewing, start sewing clothes on the order from home.
If you are interested in studies, you can become an online tutor.
Main challenges and solutions
1. Lack of capital:
Most housewives want to start business without capital, which is also possible in the early days.
Solution:
Loans can be taken from women entrepreneurship schemes such as “Mudra Loan” or “Startup India” run by the government.
The house can also be started with small saving.
2. Lack of marketing information:
Good product or service will not be sold until people know about it.
Solution:
Share your product information on social media (WhatsApp, Instagram, Facebook).
Start with neighborhoods and relatives, “mouth publicity” is extremely effective.
3. Family responsibilities:
Due to domestic responsibilities, it becomes difficult to remove time.
Solution:
Decide a certain time of the day for business.
Divide the works on priority basis and seek cooperation from the family.
4. Lack of confidence:
Often women think that they will not be able to handle business.
Solution:
Set small goals and increase confidence by achieving them.
Read the stories of successful women or watch videos related to women entrepreneurship on YouTube.
Technology became Sahara
In this era of Digital India, mobile and internet can become a strong means of every woman. Many women are now selling their products through Instagram page, YouTube channel or platforms like Amazon/Meesho. You can also bring your skills out of digital mediums and can earn well sitting at home.
Government and NGO cooperation
Central and state governments are running many schemes for women such as:
Mudra Yojana: Where a loan is received without guarantee.
Women Entrepreneur Scheme: In which training, funds and mentorship are given.
Startup India for Women: In which women are given priority.
Apart from this, many NGOs and self -help groups also provide skill training and business guidance to women.
