In today’s era, women do not want to be limited to the boundary wall of the house. Especially the housewives are taking steps towards becoming self -sufficient by using their free time. Home-based business has emerged as a good option for them. But there are many challenges in this path, which often seem to waver their confidence. In this article, we will know what problems the housewives have to face when starting a domestic business and what can be their practical solutions.
1. Thinking of family and society
Still family and social thinking in many places stop women before starting business. The mentality like “Handle home, don’t worry out” affects women’s confidence.
Solution: Housewives should communicate openly with their family members. They should explain that the domestic business will not only bring self -sufficiency, but will also increase the income of the family. Many times when the family sees financial benefits, the chances of getting support increases.
2. Lack of funding
Capital is required to start a business, and this is the biggest obstacle. Most housewives are not financially independent, so that they do not get the funds required to start a business.
Solution: Women can avail schemes run by the government such as Mudra Yojana, Mahila Entrepreneurship Scheme or Schemes like Startup India. In addition, self -help groups and microfinance institutions can also be obtained without guarantee.
3. Lack of time
Time to take time between home responsibilities is another major problem. The woman’s routine is completely busy in taking care of children, cooking, cleanliness etc.
Solution: It is very important to learn the art of time management. Divide the housework according to the schedule and reserve a few hours especially for business. Time management can be easier with family cooperation.
4. Lack of technical information
In order to run business in the digital age, knowledge of basic technology skills like social media marketing, online payment, WhatsApp business etc. is necessary. But many women are unaware of this.
Solution: Today, free courses are available on many online platforms like YouTube, Google, Skill Development Portal etc. Women can easily learn digital skills by using them. Also, training can be taken from local NGO or training center.
5. Marketing and networking not knowing
The product or service is ready, but many women do not know how to sell it. Customers do not get due to networking lack.
Solution: Start campaigning by creating a business profile on social media like Facebook, Instagram, WhatsApp Business, Pinterest etc. Marketing “Word of Mouth” through friends and relatives. Increase the network by setting up stalls in small fairs, haats or local markets.
