Up leaders in social media: The politics of Uttar Pradesh is no longer limited to roads, meetings and slogans. The real match is now on the mobile screen on the reels, posts and trending sounds. Thakur i.e. Kshatriya leaders have made the most furious in this digital war. From Raja Bhaiya to Brij Bhushan, Brijesh Singh, Dhananjay Singh and Abhay Singh, everyone’s fan pages, videos and dialogues have become new icons among the youth on social media. It is also being fought in digital grounds like Instagram, Facebook and YouTube. And here, Thakur i.e. Kshatriya leaders have maintained the most.
From Raja Bhaiya to Brij Bhushan, Bhakal on Screen
Be it Raja Bhaiya of Pratapgarh or former president of wrestling association, Brij Bhushan Sharan Singh, Brijesh Singh, a mafia leader, Bahubali Dhananjay Singh or Abhay Singh of Sultanpur are making fan pages of these leaders on social media. The image of these leaders among the youth is becoming like ‘Robinhood’. Just as the number of people on social media is increasing, in the same way politicians are now showing their bhakal in digital platforms from the roads.
“Dominated, is, will remain” from Soundtrack to branding
Let us know that on the posts of these leaders, dialogues and songs like “dominance, hai, will remain” and “rail will be given” have become common. Their use has not only become entertainment, but also a political message. The craze for Bhojpuri songs has increased so much that people especially the status of the youth of UP is made. Politicians are also getting their reels and posts shared with these songs.
Akhilesh and Mayawati are also using digital strength
Not only Thakur leaders, but Akhilesh Yadav, Mayawati and other big leaders are also active on social media. But the difference is that on the fan page of a leader like Raja Bhaiya, people play applause by watching the video, while the rest of the leaders still seem limited to press conferences and statements.
Kshatriya Craze: Not just caste, branding too
The younger generation of UP now connects the leaders on social media not only by caste identity, but with their style, dialogue and ‘powerful’ image. Thakur leaders have made this ‘branding’ a weapon.
New Rann of Politics: Digital Bhakal
The politics of UP is no longer fascinated by sticks or rallies. Reel, dialogue and threat on social media can also heat up the electoral atmosphere and Thakur is speaking in it. The veteran leaders of UP have made social media a new ground, where power is performed not only by words, but with style, sound and signature dialogue.
