The stories of the soldiers who protect the borders of the country are often unknown. Their courage, sacrifice and selfless service do not get the identity that they really deserve. But now there is a preparation to change this tradition. India’s leading digital media company Oneindia has a significant partnership with the first defense line of the country’s borders, ie Border Security Force (BSF). The objective of this partnership is to bring the untold stories, brave stories and incidents of jambaji to every corner of the country, which have been hidden from the eyes of the general public till now.
Story of bravery from digital platform to corner of the country
Oneindia will spread the stories of the brave soldiers of BSF through digital media through this partnership. OneIndia claims that his efforts will reach more than 360 million users of India to reach BSF stories. The special thing is that these stories will not only be in Hindi or English, but will also be presented in 8 major languages of India – Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati and Oriya. With this, people of Tier-2 and Tier-3 cities of the country will also be able to connect with the stories of those brave, who are standing on the boundaries day and night for them. This digital mission of Oneindia will not only contain articles and news, but will also include short videos, Instagram reels, YouTube shorts, live event coverage, and interviews of BSF soldiers. Apart from this, through detailed articles and exclusive interviews, true stories of bravery and struggle of BSF will also be conveyed to the people.
Oneindia’s strong digital network
Oneindia began in 2006 and today it is among the country’s most trusted and popular multi-language Digital News platforms. Oneindia serves more than 150 million unique users every month. More than 3 billion page views are recorded on its digital platforms every month. According to the rankings of Comscore, Oneindia remains continuously in the top 10 news portals in India. The greatest strength of Oneindia is its language diversity. Its ability to reach various language-speaking people of India makes it different from other news portals. Its digital shows, political debates, exposure videos, news debates and expert interviews reach millions of audiences on Facebook, Instagram and YouTube.
BSF – First wall of the country’s border
Border Security Force i.e. BSF is the world’s largest border guarding force. It was established in 1965 after the Indo-Pakistan War. Currently BSF is playing an important role in the security of international borders of the country as well as internal security, anti-Naxal operations, and disaster relief. BSF personnel perform their duty in every season, every situation-whether it is the borders of snow-covered Jammu and Kashmir or hot desert borders. There are many stories of indomitable courage of BSF heroes, which do not reach the general public. Many times these stories remain untold due to the operation being confidential or due to lack of media coverage. With this initiative of Oneindia, these stories will get the platform they deserve.
Why is this partnership special?
This partnership is not just a media campaign, but a national mission. Its purpose is to remind the countrymen how many sacrifices are given behind their peace and security. This initiative is also a way to express gratitude to those soldiers who protect crores of families of the country even after staying away from their families.
From this partnership:
The spirit of patriotism will be strengthened among the citizens.
Youth will be inspired to serve the country.
The morale of military families will increase.
Awareness about the contribution of BSF will increase.
Common message from Oneindia and BSF
Both Oneindia and BSF agree that the soldiers who protect the boundaries of the country should be remembered not only in emergency, but every day. Through this project, they will give every Indian an opportunity to see the country standing on the border with the eyes of that jawan. The history of BSF, the scenes of their campaigns, the stories of the families of the soldiers, and the stories of the brave martyrs who gave their lives and protected the country – all this will now be on every Indian’s mobile and computer screen through Oneindia. In a huge and diverse country like India, where every region, every language and every state have their own importance, such a digital partnership can be called historic. This shared effort of Oneindia and BSF will give respect to the brave sons of the country to which they are true officers. Today, when social media and digital platforms are full of sensational news, this partnership is a positive and inspiring initiative, which will show the right direction to the youth of India. This step of Oneindia and BSF will become an example not only for the present generation, but also for the coming generations. From this, it can be expected that in future also, there will be such responsible and partnerships in the national interest between the media and the security forces. This historical partnership of BSF and OneIndia is definitely touching the hearts of every Indian and will further deepen respect and pride towards the brave soldiers of the country.
