Asia cup 2025: The Asia Cup 2025 starts from 9 September, and the Indian cricket team will start their campaign against UAE on 10 September. After this, there will be a competition between India and Pakistan on 14 September, which is always a matter of discussion around the world. Both teams do not play bilateral series, whenever they are face to face in ICC or ACC tournaments, curiosity increases even more. Although the situation is slightly different this time, the demand for advertisements is the highest for this match.
Broadcaster’s attempt to capitalize on this opportunity
The Asia Cup 2025 Media Rights Sony Pictures Network India has. Its live broadcast on TV will be on Sony Sports Network, and live streaming can be seen on Sony Live app. According to reports, broadcasters have fixed rates for advertisements, and these rates are the highest for India’s matches. In particular, the demand for advertisements for the India vs Pakistan match is said to be more.
Advertising rates for India’s matches
India’s three matches are fixed in the Asia Cup, but it is likely India will enter Super 4, after which India’s number of matches could be six. If India reaches the final, this number will be seven. If Pakistan also reaches Super 4, then the second match of India-Pakistan will also be decided. In such a situation, there may be a total of three matches between these two teams.
Advertising rates
According to the Business Standard report, Sony Network has fixed the rate of 10 seconds per 10 seconds for India’s matches. This means that if companies want to show their advertisements in India vs Pakistan match, then they will have to pay a huge amount. Apart from this, the rate of presenting sponsorship for TV advertisements has been kept at Rs 18 crore and Rs 13 crore for Associate Sponsorship.
Different rates for digital deals
Rs 30 crore per company for co-prescription and highlights partner for Live Streaming App, and Rs 18 crore for co -word by package. 30 percent of digital advertisements have been reserved for India’s matches.
Asia cup organized
The Asia Cup 2025 will be held in the UAE from 9 to 28 September, with a total of 19 matches between 8 teams. These matches will be in T20 format. 8 teams are divided into two groups:
Group A: India, Pakistan, Oman, UAE
Group B: Afghanistan, Bangladesh, Hong Kong, Sri Lanka
