IND vs Pak Champions Trophy 2025: The ‘Mega-Mukabala’ is going to happen between India and Pakistan on 23 February in the Champions Trophy cricket tournament. This match is not only eyeing the cricket lovers, more than that of advertisers and streaming companies. The reason is the advertisement shown during the broadcast of this match.
Advertisers hope that a record number of spectators will come for their brand during the broadcast. More than 173 million TV viewers came in the historic match between the two countries in 2023. This time this record is expected to break.
50 lakhs of ten seconds
Advertisers are spending Rs 50 lakh for a ten second spot during the India-Pakistan match. This is about three times more than the IPL match. Let us know that the advertising rates for matches in IPL run-off are about 18 lakh rupees for 10 seconds. It is said that more than 90 percent of spots have already been sold for the match of Sunday 23 February and prices may be even higher for the rest. Sunday’s match will be available on Star Sports and Jio Hotstar app.
The sponsors of this mega match include Dreams 11, Vodafone-Idea, ICICI Bank, Eicher Motors, Birla Pus Ops Cement and Pournode Records etc. The last time the ICC’s 50-over World Cup was held in 2023, which was held in Ahmedabad. At that time, the price of a 10 second slot was around 30 to 40 lakh rupees.
Record of 2023
In 2023, the India-Pakistan match was watched by 173 million people on Disney-Star Network and Doordarshan. While it was digitally seen by 225 million people on Disney Hotstar. Not only this, this match on TV was viewed 76 million times, while on digital it was 35 million. This time the advertisers of the match are hopeful that they will get record viewers, so every brand wants to be a part of action.
As far as the tickets of the match are concerned, it is said that the match tickets were sold within a few minutes of opening the booking. Ticket prices were between Rs 11,800 to Rs 3 lakh. However, according to reports, tickets on websites were available at a price of more than Rs 18 lakh, even there were offers up to Rs 56 lakh.
