Whatsapp advertising features: The world’s most popular messaging app Whatsapp, which has more than two billion users, announced on June 16, 2025 that he would launch his first major WhatsApp advertising feature. This is a major change for the Meta’s automatic platform, which has been mostly advertising since its launch in 2009. This news reported by AFP, promising to protect the privacy of users, see many changes on WhatsApp.
New advertising features of WhatsApp
Whatsapp’s new WhatsApp advertising features will only appear in the update tab, including status (such as Instagram Stories) and channels, which are used daily 1.5 billion people. These features will not affect individual chats, calls or groups, which are advertising-free and end-to-end encrypted. It is reported here what is involved:
Status Advertisement: Businesses can now show advertisements in the status section, where users share temporary photos, videos or text that disappear after 24 hours. These advertisements will be found with updates of your contacts.
Promoted Channel: Business and Creator can pay to promote your channel in the Explore section, which will help them reach more followers.
Paid subscription: Channels can charge monthly fee for exclusive content, making creators directly to earn money from fans.
Whatsapp Privacy feature
Meta knows that privacy is a major concern for WhatsApp users, especially after the previous debate about data sharing. The company promises that WhatsApp advertising features will not compromise personal data. The main measures of privacy safety include: End-to-end encryption: Personal messages, calls and status remain encrypted, which means that no one, even meta, cannot read or hear them. Do not share phone number: WhatsApp will neither sell nor share your phone number with advertisers. Advertisement You will use basic information like your country, city, device language, followed channels and advertising interactions. If you link Whatsapp to Facebook or Instagram, advertisements can be more personal based on your meta activity.