Jharkhand News Desk!! Political activities have intensified in Jharkhand amid preparations for the upcoming assembly elections. The BJP has launched an important election campaign called “Mila Kya”. The campaign examines the performance of the Jharkhand Mukti Morcha (JMM) government led by Chief Minister Hemant Soren. Which focuses on the difference between the promises made during his tenure and the results achieved. The BJP’s ‘Mila Kya’ campaign seeks to assess and highlight the disparity between the election promises made by the JMM government and their results. The BJP aims to question the effectiveness of the current administration and highlight areas where expectations have not been met.
The election campaign is structured around an evaluation of several key promises made by Soren and his government. Through this campaign, the BJP is trying to highlight which commitments the Soren government has fulfilled and which it has not. A key area of focus in the ‘Mila Kya’ campaign is employment for youth: Soren’s government made a key promise to provide 1 lakh jobs for youth within the first year. The BJP highlighted that this commitment remains largely unfulfilled, as many youth still face unemployment. This aspect of the campaign aims to highlight the lack of adequate job creation and the impact on youth prospects.
Farm loan waiver: Soren’s promise to waive farm loans up to ₹2 lakh is another focal point. The BJP has pointed out that the actual relief provided is limited to ₹50,000, raising questions over the sincerity of the government’s commitment to reduce the financial burden on farmers.
Free education and health care: The campaign also aims to provide free education and health care for all. The BJP argues that some initiatives have been launched, but they are not providing the comprehensive coverage promised.
Industrial development: There has been little progress on promises to boost industrial development and attract major industries to Jharkhand. The BJP uses this to argue that the state has missed out on potential economic growth and job creation opportunities.
Corruption-free governance: A key promise was to ensure corruption-free governance. The BJP’s campaign aims to highlight ongoing corruption allegations and controversies that undermine the government’s credibility and commitment to transparency.
Land law amendments: Soren has also been scrutinised over amendments to land laws aimed at allowing commercial use of tribal land. The BJP argues that the issue is still unresolved, leading to uncertainty about land rights.
Alcohol prohibition: The promise of total prohibition in Jharkhand has been implemented only partially, in some areas. The BJP has highlighted this as an example of the government’s failure to fully fulfil its commitments.
CBI probe into starvation deaths: There has been no significant progress on the promise of starting a CBI probe into starvation deaths in the state. The probe is ongoing
Additional promises:
Promise to provide Rs 72,000 annual income to poor families in Jharkhand. Commitment to provide Rs 50,000 loan to women in Jharkhand through Aadhaar. Promise to set up cold storage facility in every panchayat. Promise to give gold coins to newly married brides in Jharkhand. Financial allowance for poor widows in Jharkhand. Rs 2,000 monthly allowance for household expenses to married sisters in Jharkhand.
Public discontent and BJP’s strategy
The BJP’s ‘Mila Kya’ campaign is receiving overwhelming public support, highlighting the gap between promises and performance. Citizens have expressed their concerns about various aspects of governance, such as job creation, farm loan relief and infrastructure development. This response is a key part of the BJP’s strategy, as it reflects a widespread sense of frustration among voters. By highlighting these issues, the BJP aims to establish itself as a viable alternative to the JMM government, promising to address unmet needs and address identified gaps. The effectiveness of a campaign depends on the ability to connect with voters and convey a compelling vision to solve the state’s challenges.
