Maruti Suzuki India (MSI) will continue to strengthen its existing production line-up including hatchbacks and aim for 50 per cent market share in the domestic vehicle market to strengthen its presence in the fast growing SUV segment. The company has given this information today.
The market share of the country’s largest car maker has fallen from 47.7 per cent in FY12 to 43.38 per cent. Maruti plans to introduce multiple SUV vehicles with a focus on new technologies like hybrid powertrains to increase fuel efficiency, which are better than diesel-powered vehicles or those currently being sold by Korean companies.
Shashank Srivastava, Senior Executive Director (Marketing and Sales), Maruti Suzuki said that the company has no intention of making a comeback in the diesel segment. But Maruti is also focusing on increasing its role in the CNG segment.
Srivastava said that in the non-SUV segment, the company had a market share of 67 per cent, with the company leading both the hatchback and MPV segments. He acknowledged that the lack of products in the fast growing SUV segment has affected his market.