The last month has been a great one for the auto market. In April 2022, two-wheeler retail sales grew by 37.99% year-on-year. Last month, 11,94,520 units of the two-wheeler were sold. Two-wheeler retail sales were the best compared to the last two years. In such a situation, the two-wheeler market will get a rapid pace in the coming days. This is to say that Ravinder Singh, Vice President (Sales) of Yamaha India. He said that half of the country’s population is under the age of 25 years. At the same time, two-thirds are below 35 years of age. This group of youth loves the lifestyle change and dynamism.
The company will increase the premium range
Singh said that he feels that Yamaha can play an important role in meeting the needs of these youth with its premium range of models. The call of the blue brand strategy will also focus on expanding the network to tier two and three cities. This strategy has helped us enhance the premium range of the brand in the Indian market with a range of exciting, stylish and sporty productions. With this strategy, we have achieved a strong market share of 15% in the premium segment for motorcycles and 17% in the 125cc scooter segment.
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Will strengthen the three-engine segment
Yamaha India says that our strategy for India is to strengthen our product portfolio in 125cc, 150cc scooter segment and 150cc, 250cc motorcycle segment. Which is offering technologically advanced products that meet the expectations of ‘GenerationZ’ customers. Two-wheeler sales were down 4% in March this year. However, an annual growth of 37.99% was also found in April.
company working on electric vehicle
Yamaha says that the future of electric passenger vehicles is that of electric and its success depends entirely on three factors. First battery charging and its performance, second price control and infrastructure. Singh said, a new electric vehicle platform is already in the works for India and other global markets at Yamaha’s headquarters in Japan. For the past three years, Yamaha has been manufacturing EV models in Taiwan in collaboration with Gogoro.
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Yamaha has the necessary technology, expertise and infrastructure to develop and manufacture EV models. As far as the Indian market is concerned, we agree that there has been a significant jump in the last few years. India is a price-sensitive market, so before introducing any EV here, Yamaha needs to consider factors like infrastructure investment and product pricing without compromising on the excitement part of the brand.