Reliance Retail will launch ‘Swadesh’ an exclusive store exclusively dedicated to artisans. The company said that the store will put on sale agricultural and food products, handlooms, apparel, textiles, handicrafts and handmade natural products.
Reliance Retail said in a statement that the store will promote the handmade program in India and provide a global platform to sell products made by artisans. The first Swadesh store is expected to open in the second half of 2022.
Reliance Retail, a subsidiary of Reliance Retail Ventures Limited (RRVL), is also exploring partnerships with state governments to support local artisans. In this sequence, the company signed a Memorandum of Understanding at the Bengal Global Business Summit in Kolkata.
Isha Ambani, Director, RRVL said that the future of Indian arts and crafts is at an exciting juncture. “Reliance Retail is partnering with various government organizations to help popularize various local artworks nationally and globally,” he added.