Mumbai. There is a buzz about Allu Arjun starrer ‘Pushpa 2’ i.e. ‘Pushpa: The Rule’. It was Allu Arjun’s birthday and the teaser of the film was released. It achieved record breaking viewership. Allu impressed the audience a lot with his new look and style. The film will be released on 15 August 2024. The film is originally made in Tamil, but will be released in different languages across India. Raveena Tandon’s husband has bought the rights of North distribution of the film. You will be surprised to know that Anil Thadani has given Rs 200 crores to the makers for this.
From this it can be estimated that ‘Pushpa 2’ will have heavy demand and will be released on thousands of screens in South as well as North. Seeing such high demand of the film, the makers are earning big money even before its release. From satellite to digital rights are also being sold at higher prices than expected. Because of this many records are being broken.
Rashmika Mandanna’s first look from Pushpa 2 revealed, she is also in love with Allu Arjun, she is aiming with one eye
OTT rights of ‘Pushpa 2’ sold for Rs 250 crore
According to the report of Pinkvilla, the digital rights of ‘Pushpa: The Rule’ have been sold to Netflix at a base price of Rs 250 crore, which can be increased to Rs 300 crore. The report quoted a source as saying, “This is a record deal for all languages. The deal for ‘Baahubali 2’ and ‘KGF 2’ was done for Rs 100 crore. “Pushpa 2 has the most expensive pan India deal.”
Changes are also possible depending on the performance of ‘Pushpa 2’
The source further said that the contract can also be changed on the basis of the box office performance of ‘Pushpa 2’. The new way of making the deal is to fix the based value and increase it by linking it to the box office returns. Earlier, the biggest digital rights deal was for ‘RRR’ directed by SS Rajamouli. The film was dealt for Rs 170 crore.
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Tags: Allu Arjun, netflix, South Film Industry
FIRST PUBLISHED: April 19, 2024, 13:37 IST