India most valuable celebrity brand in 2021: The list of most valuable celebrity brand in the country has come out. Cricketer Virat Kohli has retained his position as the country’s most valuable celebrity brand despite relinquishing the captaincy of the Indian cricket team and his status declining over the years, according to a report by consultancy firm Duff & Phelps. At the same time, Akshay Kumar, Ranveer Singh, Deepika Padukone and Alia Bhatt are also included in this list.
Virat on the first and Ranveer on the second
A report released on Tuesday by advisory firm Duff & Phelps said Kohli’s brand value fell to $185.7 million in 2021 from $237.7 million in 2020. After Virat, the second place goes to actor Ranveer Singh, whose brand value is estimated at $ 158.3 million. Ranveer has overtaken Akshay Kumar, who is now at the third position with a brand value of $136.90 million.
Alia Bhatt in fourth place
At the same time, actress Alia Bhatt is at the fourth place in this list with a brand value of $681 million. Along with this, she is at the forefront among female celebrities. Deepika Padukone is at the seventh position on the list with a brand value of $51.6 million. Aviral Jain, managing director of Celebrity Brand Listing firm Duff & Phelps, said the list is dominated by personalities from the film industry but players like Kohli, Sachin Tendulkar, Rohit Sharma and PV Sindhu also have a strong presence in it.
Ranveer, Alia and Dhoni stay ahead
Aviral Jain said that Ranveer, Alia and cricketer Mahendra Singh Dhoni have been leading the way in terms of jump in brand value in 2021. In addition, Varun Gupta, Head of Valuation Advisory Services, Duff & Phelps in the Asia-Pacific region, said, “Businesses and brands have taken to social media and other online platforms for brand promotion along with traditional platforms this year. .’ The report says that while television is still the largest source of advertising, digital media is growing rapidly and may lead in terms of advertising expenditure in the year 2023.