The country’s largest dairy company Amul will sell milk outside India for the first time. Gujarat Cooperative Milk Marketing Federation (GCMMF) will offer four varieties of milk in the US market within a week. Through this initiative, the company aims to offer products as per the needs of Indians and Asians living outside India.
Agreement signed with American company
GCMMF Managing Director Jayen Mehta while talking to news agency PTI said that we have been exporting dairy products for many decades. This is the first time that we are offering fresh milk outside India. Further informed that GCMMF has signed an agreement with Michigan Milk Producers Association (MMPA), a 108 year old cooperative organization to introduce fresh milk in the US market. He said milk collection and processing would be done by MMPA, while GCMMF would do marketing and branding.
In which cities of America will Amul products be available?
Mehta said that the product will be ours. Within a week, Amul Fresh, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market. He said the fresh milk will be available in other cities including New York, New Jersey, Chicago, Washington, Dallas and Texas. GCMMF will target the NRI and Asian population through this initiative.
Paneer and buttermilk will also be available soon
When asked about the sales target, he said that GCMMF will focus on branding and marketing for the next 3-4 months. He said that we are expecting good response from the customers. Mehta said GCMMF will also introduce fresh milk products like cheese, curd and buttermilk in the near future.
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