India’s largest retailer Reliance Retail Limited on Wednesday (July 6, 2022) said that the company has entered into a long-term partnership with American fashion brand Gap (GAP). After this, Reliance has become the official partner of Gap in India. According to information provided by Reliance, Reliance Retail will present Gap’s latest fashion for Indian consumers through exclusive brand stores, multi-brand stores and digital commerce platforms.
The partnership aims to leverage the image of the casual lifestyle brand Gap and leverage Reliance’s potential in the omni-channel retail network space, while also promoting local manufacturing and sourcing efficiency.
Commenting on the deal, Akhilesh Prasad, CEO, Reliance Retail, said, “At Reliance Retail, we pride ourselves on bringing the latest and best to our customers and we are delighted to announce the addition of iconic American brand ‘Gap’ to our fashion and lifestyle portfolio. is happening.
Meanwhile, Adrienne Gernand, Gap’s Managing Director of International, Global Licensing & Wholesale, said, “We look forward to growing Gap’s business in key international markets. Partnering with regional experts in India like Reliance Retail has enabled us to take our brand to customers across the globe.
Gap was founded in 1969 in San Francisco, USA. It is a modern American fashion brand. The company has offline stores all over the world, as well as selling products online. Gap offers its customers modern and trendy collections and designs through Adult Apparel & Accessories, Gap Teen, Gap Kids, BabyGap, Gap Maternity, Gap Body, GapFit, Yeezy Gap and Gap Home Collections.
Let us tell you, Gap has come back in India after 2 years. Earlier, Gap was doing business in India in partnership with Arvind Fashion, a company of Lalbhai Group, but due to Corona, the company closed the business in September 2020.