News Desk, AnyTV, New Delhi
Published by: Gaurav Pandey
Updated Sun, 06 Mar 2022 05:35 PM IST
Summary
Eminent businessman Anand Mahindra, who is very active on Twitter, has shared a decades-old advertisement of Jeep, one of the most popular vehicles of his company.
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Expansion
Anand Mahindra wrote, ‘A friend, whose family has been distributing our vehicles for decades, pulled this (ad image) from his archives. Those glorious old days… when prices were going in the right direction.’ This ad is from the year 1960.
It was an advertisement giving information about the reduction in the prices of Jeep. According to this, the price of the company’s ‘Willis Model CJ 3B Jeep’ was cut by Rs 200. Its new price was Rs 12,241. Thousands of likes have come on this tweet so far.
A good friend, whose family has been distributing our vehicles for decades fished this out from their archives. Aaah the good old days…when prices headed in the right direction! pic.twitter.com/V69sMaM98X
— anand mahindra (@anandmahindra) March 6, 2022
The Jeep CJ-3B was produced for 15 years (from 1949 to 1964). By the year 1968, one lakh 55 thousand jeeps of this model had been sold.