Mobile phone maker OnePlus has been dealt a blow by the South India Organized Retailers Association (ORA) on Wednesday. The vendors said they will stop selling OnePlus mobile phones at their establishments from May 1. The alleged unresolved dispute with the company is a major reason behind this. In a letter to Ranjit Singh, sales director of OnePlus Technology India, ORA said that over the last year, the retailers’ organization has faced significant hurdles related to selling OnePlus products, which remain unresolved, Bhasha reported.
Retailers association called this step a compulsion
According to the news, the body said that despite our continuous efforts to address these concerns with the company, very little development or solution has been achieved. The promises made have not been fulfilled, leaving us with no option but to take this drastic step. OnePlus officials could not immediately be reached for comment. ORA alleged that persistently low profit margins on OnePlus products, among other issues, particularly amid rising operating and financing costs, have made it challenging for retailers to sustain their businesses.
23 members of ORA
ORA, the registered association of organized retailers in India, has 23 members, including Poorvika, Sangeeta, Big C and Pooja in the southern and western regions. In the letter, retailers said persistently low profit margins on OnePlus products have made it challenging to sustain their business, especially amid rising operating and financial costs. Retailers alleged that model-specific bundling requirements have forced them to carry non-moving products, adversely impacting our already low margins and causing unsustainable losses to our businesses. .
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