Prime Minister Narendra Modi has taken religious tourism in the country to new heights. Due to world class development of many religious places including Varanasi, Ayodhya, Ujjain, lakhs of tourists from India and abroad are coming here. Due to this, the economy of these cities has grown rapidly. The people living here have benefited from this. His income has increased rapidly. Not only this, religious tourism is also reaching new heights in Amritsar, Ajmer, Katra, Somnath, Shirdi, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur and Madurai. In view of this, now big companies are moving towards these cities.
Retail brand companies are capitalizing on the opportunity
Wherever religious tourism has got a boost in the country, companies involved in retail brand business have started capitalizing on this great opportunity. They are expanding their facilities and services to meet the needs of the pilgrims coming here. Cities like Ayodhya, Ajmer, Katra, Somnath, Shirdi, Mathura, Bodhgaya and Madurai have seen the entry of brands like Blackberry and Manyavar. With government initiatives on one hand and growth of online platforms on the other, brand companies from various sectors are making special preparations to meet the needs of pilgrims.
Retail brands are also presenting their products
According to real estate consultant CBRE, these retail brands are also launching their products to cater to the needs of pilgrims from Amritsar, Puri, Tirupati and Ajmer. According to the CBRE report, these retail brands are taking advantage of the increase in spiritual tourism in 14 major cities of India. The report has identified Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodhgaya, Guruvayur and Madurai as key cities for retail brands. The report said that Manyavar, Reliance Trends, Raymond’s, Market99, Pantaloon, Domino’s, Pizza Hut and Reliance Smart have opened their retail stores in Ayodhya.
These big companies took a stand
Manyavar, Reliance Trends, Zoodio, Pantaloon, Shoppers Stop, Burger King, Domino’s, Pizza Hut, McDonald’s, Spencer’s, Reliance Smart, Croma and Reliance Digital are running their business in Varanasi. “The rapid expansion of spiritual tourism in India is driving the growth of the country’s faith-based tourism market,” CBRE said. The report said the government’s efforts to boost tourism and improve connectivity between pilgrimage sites This development is getting a further boost due to the initiative.
Fashion, apparel, catering companies are also coming
Fashion, apparel, catering, beverages, hypermarkets, homeware, departmental stores and electronics brands are expanding their services to cater to the needs of the visiting pilgrims. Inspired by the growing popularity of spiritual tourism, retail brands are coming to take advantage of the market’s potential.
Construction of 73 new hotels in Ayodhya in pipeline
With the development of Ayodhya, construction of 73 new hotels is in the pipeline. IHCL has also signed an agreement to build the Marriott International hotel chain. Whereas, the possibility is being explored here by ITC. At the same time, Oyo is going to add 1,000 rooms to its chain. In such a situation, it seems that Ayodhya is going to leave behind other domestic spiritual centers of the country in terms of attracting pilgrims.
Input: IANS
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