A unique case of sale of liquor has come to light in BJP-ruled Madhya Pradesh. For the sale of liquor, the contractors adopted such a method which has surprised everyone. The case of Rajgarh district of Madhya Pradesh, where huge discounts on liquor are being promoted by playing songs with the help of loudspeakers and people are being appealed to buy cheap liquor by visiting liquor contracts.
Viral video on social media: This video of liquor promotion has become viral as soon as it comes on social media. In the video, a man on a bike with the help of a loudspeaker is promoting alcohol while playing the film song “De Daru…”. It is further being said in the video that huge discounts are being given on country and foreign liquor for two days on Wednesday and Thursday, after which a large number of people crowded on liquor contracts in the city.
Also adopted this method: According to media reports, in order to mobilize the crowd on the contracts, the liquor contractor has put up big posters of discounts on the contracts, apart from the loudspeaker on the bike, in which it is written that there is a huge reduction in the price. Due to which a large number of crowd gathered on the contracts.
Reasons for exemption on alcohol: In Madhya Pradesh, new liquor contracts are issued every year on the new financial year. In such a situation, there is always a possibility of old contractors not getting the contract. If the contract is not awarded, the contractors cannot sell the old material and they will have to bear heavy losses. To avoid this loss, contractors try to sell the complete goods before 31st March.
Police took action: As soon as the whole matter came to the notice of the police, the police took immediate action and the publicity of the person promoting liquor was stopped. Police officials say that promoting liquor in this way is not in the interest of the society.