Instagram has millions of users around the world. This photo and video sharing platform of Meta is very popular among the youth. The number of daily active users of Instagram is around 500 million i.e. 50 crores. The reign of Mark Zuckerberg’s social media app is now in danger. Users of Snapchat, another photo and video sharing platform, have increased rapidly in the last few months.
The number of daily active users of Snapchat has crossed 422 million i.e. 42 crores. According to the data shared by the company, the number of daily active users of Snapchat has increased by 39 million i.e. 3.9 crore year-on-year in the first quarter of the year. Like Instagram, Snapchat also has a lot of craze among the youth and the number of its users has increased by 10 percent.
Users increased rapidly in the first quarter
The company said in its statement that we are further emphasizing on diversifying our revenue sources and our subscribers have increased by more than 39 million in the first quarter. Apart from this, the watch time for watching content on the overall app is also increasing rapidly globally in the first quarter year-on-year. Growth in content watch time has also been recorded in Snapchat’s Spotlight and Creator Stories. Total watch time on Spotlight has also recorded 125 percent year-on-year growth.
Let us tell you that recently Snapchat has added many AI enabled features for the users. The company is emphasizing on machine learning models to engage users in the app so that the ranking and personalization of content can be improved. Apart from this, the company is also encouraging the creator community through diverse content and offering them rewards. Not only this, the features of Snapchat are also being improved so that the content experience of the users can be better.