Major Indian automakers are offering various discounts and offers to attract customers in December 2025.
Major automobile companies in India are offering many attractive discount offers and benefits to attract customers in December 2025. After the change in tax on petrol and diesel vehicles, their prices reduced, which has a direct impact on the demand for EVs. In view of this falling demand and increasing stock, car companies have adopted aggressive discount strategies.
Most manufacturers have implemented attractive schemes across their entire electric lineup rather than limiting the offers to a few models. Hyundai, Kia, Mahindra, Tata Motors and JSW MG are all involved. Offers up to around Rs 3.5 lakh are available on Tata Curvv EV and Mahindra XEV 9e. JSW MG, in its Midnight Carnival campaign, has reduced the price of Comet EV by around Rs 1 lakh and on some variants of ZS EV by around Rs 1.35 lakh.
The biggest reason for this big discount is believed to be the reduction in GST on ICE cars on September 22. This has caused a big difference in the prices of electric cars and petrol/diesel cars. Earlier, electric cars were being liked more because they were cheaper to run, but now their advantage has reduced considerably.
Pic Source: Rudra Prayag
Many companies are trying to clear out stock of their 2025 models as new model-year updates arrive next year. Sales of electric cars stood at about 14,700 units in November 2025, showing a growth of about 63% year-on-year. Despite this, the market share of EV has declined to about 3.7 percent, whereas before the GST change it was about 5 percent.
Registration data for October and November also show that the total passenger vehicle market has grown rapidly, but the share of EV is stuck at 3–4 per cent. Mahindra has said that it has plans on both EVs and ICEs, but with the BEV lineup completing one year, there is a slightly greater emphasis on EVs.
The situation with premium electric cars is completely different. Heavy discounts are not available on luxury EVs and there is still a waiting period on some models. The BMW iX1, which accounts for the bulk of BMW’s EV sales in India, is reported to have a waiting period of around four months. Overall, there are many new electric cars set to launch in 2026 and the electric segment now looks set to move to the next level.
