During this campaign which will run from 16 February 2026 to the end of March, customers are getting benefits of up to Rs 1 lakh on Toyota Urban Cruiser Hyrider.
Toyota has launched a special customer engagement campaign named “Toyota Urban Cruiser Hyryder Month” to celebrate the success of its popular midsize SUV Urban Cruiser Hyryder. This month-long campaign is being conducted across key markets in North India from 16 February 2026 to the end of March. This campaign includes states like National Capital Region (NCR), Uttar Pradesh, Uttarakhand, Rajasthan, Haryana, Punjab and Jammu and Kashmir.
Toyota urban cruiser Hyryder, launched in the year 2022, has rapidly gained popularity in the midsize SUV segment of India. Its starting price is Rs 10.94 lakh (ex-showroom) and it has received an overwhelmingly positive response from customers. Recently, this SUV has also crossed the sales mark of 2 lakh units, in which its strong hybrid variant and wide product range have contributed a lot. The model is one of the company’s best-selling vehicles in India and is playing a key role in the company’s strong sales along with the Toyota Innova series and Toyota Fortuner.
The biggest feature of this SUV is its Self-Charging Strong Hybrid Electric System. It has a combination of 1.5-litre petrol engine, Toyota Hybrid System and an electric motor. According to the company, this SUV can run about 40 percent of the distance and 60 percent of the time only on electric power, due to which the engine automatically switches off in low load conditions. Due to this technology, this SUV is capable of giving a mileage of up to 27.97 km/litre.
Apart from this, there is also an option of Neo Drive mild-hybrid powertrain, which has a 1.5-litre K-series petrol engine and Integrated Starter Generator (ISG). This engine generates power of 100.5 HP and torque of 135 Nm and is paired with 5-speed manual or 6-speed automatic transmission.
Depending on the variant, customers can also choose two-wheel drive and all-wheel drive options. Talking about design, it has crystal acrylic grille, twin LED DRLs, muscular body lines and 17-inch alloy wheels. The cabin offers premium features like ventilated leather seats, panoramic sunroof, 8-way power adjustable driver seat and electronic parking brake.
Apart from this, the SUV has been provided with 55 connected features through Toyota i-Connect, 9-inch touchscreen infotainment system, wireless Apple CarPlay and Android Auto, paddle shifters, wireless charging and many USB ports. For safety, it has features like 6 airbags standard, vehicle stability control, hill hold control, 360-degree camera and ISOFIX mounts. The company offers a warranty of 3 years or 1,00,000 km on this SUV, which can be extended to 5 years or 2,20,000 km, while the warranty on the hybrid battery is 8 years or 1,60,000 km. Besides, during this campaign, customers are also being given benefits up to Rs 1 lakh.