TVS Apache RR 310, TVS Apache RTR 310, TVS Apache RTR 200 4V and TVS Ronin have been customized keeping in mind the special theme of Kutch
TVS Motor Company did not limit its presence at the 2026 Rann Utsav in Gujarat to just an exhibition, but made it a special celebration of rider engagement and motorcycling experience. The company organized curated rides and interactive sessions for motorcycle lovers from India and abroad, which witnessed a unique confluence of adventure and culture.
The highlight of the entire showcase was a series of specially designed custom motorcycles, developed in collaboration with Eimor Customs. Under this project, four production bikes of TVS – Apache RR 310, Apache RTR 310, Apache RTR 200 4V and Ronin – will be refurbished. Design Introduced in.
The design language of these motorcycles is inspired by the white salt plains and blue skies of the Rann of Kutch. Each bike has been fitted with a specially selected paint finish and colors that reflect the sharp contrast of the desert. The special metallic insignia fitted on these bikes clearly indicate that they are completely different and special from the regular showroom models.
Although major changes have been made at the design level, mechanically the motorcycles remain completely stock. No changes have been made in the engine, frame and running gear, because the company is presenting them as a concept. TVS has also clarified that there are no plans to put these custom versions into mass production at the moment.
One of these, Ronin, has been specially designed on the exploration theme, which looks a little more functional. It has dual-purpose tyres, a new front mudguard and a strong rear carrier, on which a modular luggage system can be installed. A glimpse of local heritage is also clearly visible in the fine details of the design. The Ajrakh art inspired design, stitching in natural colors and varying shades from sky blue to white, mirrors the beautiful sunrise over the Rann.
On this occasion, TVS Motor Company Chairman Sudarshan Venu said, “The Rann of Kutch is one of the most special symbols of India’s culture and heritage. He praised the visionary thinking of Narendra Modi to promote tourism and experience-based travel in India. He says that this is a new and special initiative to bring India’s priceless tourist destinations to the world through motorcycling related adventures.”