Started in 2009, Patanjali, which was once a pharmacy, is today one of the largest FMCG companies in India.
Patanjali mainly represents itself as a company manufacturing herbal and ayurvedic products. Its brand ambassador is Baba Ramdev.
Due to its excellent marketing and cheap prices or good products, Patanjali has become one of the well-known companies of India. What’s more, Patanjali’s turnover in the year 2019 was Rs 9,000 crore.
Patanjali defeated established companies like ITC and Godrej in terms of revenue in FY 2017 and achieved a new milestone.
Such rapid growth is not a miracle but it can be attributed to some of the products of Patanjali which made Patanjali a mega business. Let us know which are those 6 products
cow ghee
We use Ghee in Indian food from cooking to performing puja. Ghee is a very big market. More than 150 metric tons of ghee is produced in India every day.
Patanjali did not want to let such an opportunity slip away, perhaps that is why the biggest role behind Patanjali’s mega success is its product cow ghee. Ghee’s share in the revenue of Rs 10,561 crore in financial year 2017 was Rs 1467 crore.
Dantakanti Toothpaste
Patanjali’s cheaply priced Dantkanti toothpaste has a big role in its success. It even left behind good and expensive toothpastes from companies like Colgate and Hindustan Unilever. The revenue of Dantkanti toothpaste in financial year 2017 was Rs 940 crore.
Dantkanti is a herbal toothpaste which has been greatly appreciated by the people, perhaps this is the reason why you will definitely find a person in every house who uses Dantkanti.
Keshkanti Shampoo
Keshkanti Shampoo has captured the lower end market of India very well. Keshkanti Shampoo generated a revenue of Rs 825 crore in FY 2017 and has significantly contributed to making Patanjali a mega business.
Hindustan Unilever is a market leader in herbal shampoos and certainly a rival to Patanjali.
herbal soap
The demand for herbal products is increasing day by day. In such a situation, it is natural for Patanjali to enter the market. Patanjali’s herbal soaps are very popular among the middle class people.
Perhaps due to this popularity, Patanjali’s herbal soap has generated a revenue of Rs 574 crore in the financial year 2017.
Honey
When we think of honey, one name definitely comes to our mind, Dabur Honey. But Patanjali’s honey, a product that competes with Dabur Honey, has also become quite popular among the people.
India’s honey market reached a value of approximately Rs 17.29 billion in 2020. Because honey is a continuously growing market. Patanjali will get more benefits in future.
With the help of cheap prices and strong advertising, Patanjali honey has captured the market.
ayurvedic medicines
According to an article in the Economic Times, Ayurvedic medicines are used in 77% of Indian homes.
Since Patanjali is mainly an Ayurvedic product manufacturing company which started its business by making Ayurvedic medicines, perhaps this is the reason that today Ayurvedic medicines like Divya Dhara Amavatari Ras Drishti Eye Drop etc. also play an important role in its success.