Demand for saffron, alphonso and langra increased; Craze for Indian mangoes increases in American market

Demand for saffron, alphonso and langra increased; Craze for Indian mangoes increases in American market

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: Wednesday, June 10, 2026 3:05 PM

Washington. These days, there is a tremendous craze for Indian mangoes in America. From Seattle to Los Angeles and from New Jersey to Washington DC, the sale of mango varieties like Kesar, Alphonso and Langra has increased so much that big retail stores are getting exhausted within a few hours. Indian Ambassador to America Vinay Kwatra says that the increasing popularity of Indian mangoes is not only linked to the old memories of people of Indian origin, but now American people have also started liking the taste of Indian fruits. For many decades, Indian-Americans used to go to India in summers to taste Alphonso, Kesar, Langra and Dussehri mangoes and then take their memories with them to America, but now these mangoes are also available in big retail stores of America, due to which people are able to taste Indian mangoes even living thousands of kilometers away.
“For Indians living in the US, mangoes are a special part of summer memories. Summer holidays and the taste of mango are closely linked,” Kwatra told ahead of a Mango Festival organized by the Indian Embassy in Washington this month.
He said that now it is a very happy thing that the tastes and memories which were earlier available only in India, are now easily available in the stores of America also.
The latest example of the growing popularity of Indian mangoes was seen in Seattle, where the Indian Consulate organized the second edition of the ‘Mango Magic’ event. The event was attended by more than 100 importers, distributors and senior executives from large retail stores, including representatives from Costco (an American multinational company).
In this program people tasted seven premium mangoes of India. These included Alphonso and Kesar from Maharashtra, Banganapalli and Himayat from Andhra Pradesh, Langra and Dussehri from Uttar Pradesh and Rajapuri mango from Gujarat.
Washington State Lieutenant Governor Denny Heck welcomed the availability of more varieties of Indian mangoes in the state. State senators, diplomats and business leaders were also present at the event. This was done in collaboration with Agricultural and Processed Food Products Export Development Authority (APEDA).
In May, Costco shipped Indian saffron mangoes for the first time to stores in Seattle, Las Vegas, New Jersey and Los Angeles. According to Costco officials, the entire shipment sold out within just two hours of arriving in stores. Such brisk selling of Indian mangoes has now become a common thing.
“People tell me that when Costco first started selling Indian mangoes, the shelves were empty within a few hours. People were so excited about the mangoes,” Kwatra said.
Customers have also shown this enthusiasm openly. People on social media are sharing information about the availability of Kesar Mangoes in Costco stores in California, Washington and New Jersey. Many people are posting pictures of mangoes and advising their friends to reach the store early, so that they can buy mangoes before the stock runs out.
One customer described Indian Kesar mangoes as ‘the epitome of Indian summer’, while many others said the taste of Indian mangoes has no equal. Kwatra says that it is not just people of Indian origin who like Indian mangoes.
India is the largest producer of mangoes in the world. More than 26 million metric tons of mangoes are produced here every year and there are more than 1,000 varieties of mangoes. Exports of Indian mangoes to the US, which resumed in 2007 after an 18-year ban, have grown steadily over the past decade.

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Web Title-Demand for Kesar, Alphonso, and Langra Soars; Indian Mangoes Gain Popularity in US Market

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