Mumbai: Oneindia, the country’s leading multilingual digital news platform, has announced new partnerships with several leading regional news publishers for its agentive-AI based B2B SaaS platform WISE (Widely Intelligent Support Engine). These include names like Times Kerala, ANM News, Tupaki News, News Ghantey Ghantey, Ei Muhurte and Punnagai Media. With these new collaborations, WISE further strengthens its presence in the regional and local news ecosystem. Oneindia Network itself is using this platform extensively.
What is WISE? — AI system born in the newsroom
WISE, an AI-support engine developed from Oneindia’s Newsroom Innovation, is designed keeping in mind the real challenges of the digital content industry. It is not just a content generating tool, but an agentic AI ecosystem that integrates automation, multilingual understanding, and human monitoring. The platform aims to make the process of content creation, management and scaling faster, accurate and more transparent.
AI + Editorial Expertise = Fast and Ethical Content Creation
WISE enables teams to complete the process from idea to publishing in minutes. The key capabilities included are:
Multilingual AI (support in 133 languages)
SEO-Optimized Content Workflow
Research, Headlines, SEO Keyword Suggestions
Text, Image and Video Script Creation
Smooth integration with CMS and AdTech systems
Human-in-the-loop moderation and control
Ability to understand cultural and linguistic context
Through all these features, the platform helps news organizations and brands localize and personalize content — all while maintaining credibility.
Growing popularity among regional publishers
New publishers adopting WISE amid India’s rapidly growing regional digital news market demonstrate that an AI-powered media ecosystem is now a reality. The new partnerships show that regional media houses are looking to use AI to modernize and impact their content in line with rapidly growing digital viewership.
Oneindia CTO’s Vision
Tony Thomas, CTO of Oneindia and creator of WISE, said –
“WISE was born in the newsroom, not a boardroom. We developed it to solve the everyday challenges of editors, writers and creators. It’s not just automation, but empowerment.
Our endeavor is that AI should not reduce human creativity, but rather enhance it. “We want the future of publishing to be human — but powered by AI.”
According to Thomas, WISE handles the planning, reasoning, and execution like a teammate and enables creators to work better and faster.
Changes in productivity and creativity
Times Kerala Managing Editor Jitin Raj R said –
“WISE not only understands user input accurately, but also delivers high-quality output — be it news articles or visual content. It learns faster, improves and delivers consistent quality results at scale. This is a game-changer for any media house.”
Jitin says that WISE has increased both the productivity and creativity of his team.
The future of digital publishing: local language + AI
A large majority of internet users in India prefer content in local languages. In such a situation, tools like WISE are giving new heights to regional journalism. The platform creates content considering linguistic diversity, cultural context, and local tone — which makes it different from other AI tools.
Emphasis on responsible AI
Oneindia said WISE is based on responsible AI models, not mere automation, including human review, ethical filters and security layers. This ensures that content is created quickly, but without compromising on quality, credibility and authenticity. Oneindia’s WISE AI platform is leading AI-driven transformation in the Indian digital media landscape. The new partnerships indicate that the confluence of regional language media and AI will shape the content industry in the times to come. Born in the newsroom, this AI tool is not only technologically advanced, but has been developed understanding the real needs of journalism — that’s its biggest strength.