Social media giant Meta Platforms has introduced new ‘Plus’ subscription plans for its popular platforms Instagram, Facebook and WhatsApp. This step of the company is being considered as part of its strategy to provide premium facilities to the users and open new avenues of earning apart from advertising.
Meta has announced the rollout of these new Plus plans globally. However, the company has not yet released any official date regarding when this facility will start in India. Tech industry experts believe that since India is the largest user market of Meta, the company can launch this feature here in a phased manner.
What will be available in ‘Plus’ plan?
Users taking Meta’s new Plus subscription plan will be given many exclusive features and advanced tools. This may include additional customization options for profiles and chat, special design tools, better privacy controls, and some premium features.
The company says that the purpose of these plans is to provide a better experience to those users who use social media platforms a lot and need advanced features. However, the company has not yet made public the complete information about all the features.
New plans will be different from Meta Verified
Meta has clarified that these new Plus plans will not replace its existing ‘Meta Verified’ plan. That means both the verification service and the new premium plan will remain separate. At present, through Meta Verified, users get facilities like blue tick, account security and customer support.
Now the company is working towards making its platform more personalized and premium through the new Plus model. It is believed that content creators, business users and professional accounts will benefit more from this.
Preparation to reduce dependence on advertising
According to experts, Meta has been dependent on an advertising-based earning model for a long time. But in view of the changing digital market and increasing competition, the company now wants to strengthen the subscription based model.
Tech companies around the world are now looking for ways to earn additional income by providing premium services to users. In such a situation, this step of Meta is being considered as a big change in the tech industry.
Awaiting launch in India
Crores of people in India use Instagram, Facebook and WhatsApp. In such a situation, Indian users are now curious to know what will be the price of the new Plus plan and what features will be available in it.
At present, the company has only announced the global rollout. It is expected that these premium subscription plans can be launched in India also in the coming months. Tech experts believe that if the price is increased then content creators and professional users will adopt this service more than common users.