The Center for Innovation and Entrepreneurship (CIE), Jamia Millia Islamia University has launched a three-month online course in Digital Marketing. The application process for this course has started from today. Interested students can apply online at the official website – jmi.ac.in.
As per the official notice, course professionals, job seekers, school dropouts as well as university students can apply for this course. The classes will start from April 15 and will be conducted in online mode in the evening session. For the three-month course, students will have to pay an application fee of Rs 5,000.
The program structure includes topics such as Digital Marketing Overview, Lead Generation, Search Engine Optimization, Blogging and Content Marketing, Online Ads and AdWords, Social, Media Marketing, YouTube and Adsense, Google and Web Analytics and E-mail Marketing.
What is digital marketing
Digital marketing is the marketing of products or services using digital technologies over the Internet, including through mobile phone apps, online ads, and the use of any digital medium.