Union Labor Minister Mansukh Mandaviya has convinced major delivery aggregators to remove the mandatory 10-minute delivery time limit after a series of repeated interventions.
A meeting was held with other major platforms including BlinkIt, Zepto, Zomato and Swiggy to address concerns regarding delivery time.
According to sources, BlinkIt has removed the 10-minute delivery promise from its branding following the directive. It is expected that other aggregators will also do the same in the coming days. The move aims to ensure greater safety, security and better working conditions for gig workers.
According to sources, as part of this change, BlinkIt has updated its brand message. The company’s key tagline has been changed from “Over 10,000 products delivered in 10 minutes” to “Over 30,000 products delivered at your doorstep”.
Over the past few weeks, there has been extensive debate and discussion in the public sphere regarding the working conditions of gig workers.
In a recent session of Parliament, a Rajya Sabha member from the Aam Aadmi Party spoke about the “pain and suffering” of India’s gig workers, who work under extreme pressure and sometimes in inclement weather conditions.
Aam Aadmi Party MP Raghav Chadha had sought to make rules for instant commerce and other app-based delivery and service businesses, while also stressing the need for social security benefits for gig workers. In his address to Parliament, the Rajya Sabha MP demanded respect, safety and fair wages for gig workers.
For the first time, the definition of ‘gig workers’ and ‘platform workers’ and the provisions related to them have been given in the Social Security Code, 2020, which has come into force from November 21, 2025.
The Code provides for devising appropriate social security measures for gig workers and platform workers relating to life and disability insurance, accident insurance, health and maternity benefits, old age protection, etc.
The Code also provides for the establishment of a Social Security Fund to finance welfare schemes. The Code also provides for the establishment of a National Social Security Board for the welfare of gig workers and platform workers.
Further, the Ministry of Labor and Employment had launched e-Shram portal on 26.08.2021 to create a comprehensive national database of unorganized workers, including platform workers, migrant workers, etc.