The Kashmir Files is stunning trade analysts with its box office figures every day. Taran Adarsh tweeted today that the film reminds him of the 1975 film Jai Santoshi Maa. The same passion of people is being seen for The Kashmir Files which came after 47 years. Jai Santoshi Maa was one such film that released along with Sholay. The film, made in a low budget, got such tremendous mouth publicity that it rained heavily at the box office. The situation was that people used to take off their slippers and reach theaters and prasad was distributed outside. Let us know some interesting things related to the film.
People used to go to touch the feet of the actress
Film business analyst Taran Adarsh has written in one of his tweets that The Kashmir Files is writing history like a film 47 years ago Jai Santoshi Maa. Jai Santoshi Maa was a low budget film released in 1975. The movie was directed by Vijay Sharma and written by R Priyadarshi. The film was a block buster hit. Anita Guha was in the role of Santoshi Mata in the film. After the film became a hit, people started considering her as a goddess. People used to go to his house to seek blessings. If she saw people on the street, people would touch her feet.
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People used to take off slippers and go to the movies
The actors of the film were also not well known. The film was released along with Sholay on 15 August 1975. Its box office figures surprised everyone. People used to go to Bombay from remote villages to watch films in bullock carts. Crowds used to gather outside cinema halls. There was a temple-like atmosphere in the cinema halls. Many people used to take off their slippers outside the cinema halls. Prasad was also distributed outside the theatres. Women used to bring puja thali and diyas and keep them near the screen. People started tossing flowers and coins as soon as Santoshi Mata appeared on the screen.
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Santoshi Mata had increased reverence
Reports also suggest that after this film Santoshi Maa became very popular among the people. People started observing his fast. Earlier people had little information about Santoshi Mata. However, it is said that in 1960, the fast of Santoshi Mata started in small places in North India. After the release of the film, people’s reverence on Santoshi Mata had increased all over the country. The film completed its silver jubilee in several smaller theaters in Mumbai. The film was of low budget. There were no great actors. Nor was money spent on promotion. The film became a huge hit only because of the mouth publicity. All the songs of the film were huge hits and are heard even today. (Source: IMDb)