Amazon has officially announced the dates of its 10th annual Prime Day sale in India. At this event, customers will get a chance to get great deals on smartphones, electronics, fashion, home appliances and more. This e-commerce company will once again run this event for three days, in which new discounts, bank offers and AI-powered shopping tools will be introduced on Prime membership. Here you will get all the important information related to Amazon Prime Day Sale 2026, including dates, offers, new launches and membership benefits.
This year, the Amazon Prime Day sale will last for 72 hours, starting at midnight on July 4 and ending at 11:59 pm on July 6. Like previous years, this sale is only for Prime members. To make the event more attractive, Amazon has introduced several payment offers. SBI and Axis Bank credit card users (including those opting for EMI transactions) will get 10% instant discount during the sale. Meanwhile, Amazon Pay ICICI Bank Credit Card users will continue to get unlimited cashback of up to 5% on eligible purchases made as Prime members.
The e-commerce company is also promoting ‘Amazon Pay Later’, which allows customers to split purchases of ₹1,500 or more into three interest-free installments. This year’s offers also extend to travel bookings; MakeMyTrip customers can avail instant 10% discount, up to 75% off on hotels and up to 17% savings on bus tickets.
According to the company, more than 500 new products from more than 100 Indian and global brands will be launched on Prime Day 2026. Popular brands like Samsung, OnePlus, HP, Lenovo, Asus, iQOO and Redmi are expected to be included in it. Fashion brands like Adidas, Allen Solly, Puma and Van Heusen as well as home appliance companies like LG, Bosch, Crompton and Shark Ninja are also expected to participate in the sale.
Amazon says it will use AI-powered tools more this year to help shoppers find products, compare options and get personalized recommendations based on their preferences.
For those who are not currently Prime members, the company is offering a discounted subscription rate during the anniversary period. Standard Prime membership is available for ₹999 instead of ₹1,499, while the price of Prime Lite has been reduced from ₹799 to ₹599. Prime Shopping Edition is also available at a lower price of ₹299 instead of ₹399.