If you are thinking of buying a new premium smartphone, it may be better to wait a little more. Because the world’s three largest smartphone companies are preparing to launch their new flagship devices in the next two months.
First up, Samsung will introduce its new foldable phone; Then, Google will launch its Pixel 11 series; And finally, in September, Apple will launch its iPhone 18 series. This means that there will be tremendous competition in the premium smartphone market between July and September. Google is likely to launch its new smartphone on August 12. The launch series will start from Samsung; The company has officially announced that its next Galaxy Unpacked event will take place on July 22 in London.
The company has used the tagline “A New Shape Unfolds” in its teaser, which makes it clear that this time there can be major changes in the foldable lineup. Along with the new Galaxy Fold and Flip models, AI features and other Galaxy devices are also expected to be introduced at the event.
Google Pixel 11 series
After Samsung, it is Google’s turn. According to reports, Google’s “Made by Google” event may take place on August 12. Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold are expected to be launched in this event.
Leaked reports suggest that Google may put more emphasis on AI and Gemini features this time. There may also be changes in storage and camera specifications, although the company has not yet officially confirmed all the specifications.
iPhone 18 series and iPhone Fold
After this, Apple is preparing to organize its biggest event of the year in September. Like every year, this September too the company is expected to launch a new iPhone series. Reports suggest that the iPhone 18 series may be introduced at this event. Although Apple has not yet announced the launch date, the company has been continuously launching its new iPhones in September for many years. Apple may launch a foldable phone for the first time, and this device may also be introduced at the same event.
This time the competition will not be limited to just camera or processor; All three companies are citing Artificial Intelligence as their biggest strength. Samsung is working on its Galaxy AI and Google is improving Gemini AI, while Apple is preparing to bring ‘Apple Intelligence’ with the new iPhones. As a result, users may not only see new phones but also many new AI features.
If your existing phone is working fine and you are thinking of buying a new flagship model, it might be wise to wait for a few weeks. A number of launches in July, August and September will bring new options to the market and prices of older flagship models are likely to drop. This will give you more options and increase your chances of getting a better deal.