Samsung, India’s largest consumer electronics brand, has announced the launch of ‘Galaxy Forever’ in India. This is a new smartphone ownership model designed to make Samsung’s flagship smartphones more accessible to customers. Designed to respond to the growing interest in the premium smartphone segment, the program promises customers an introductory discount of 50%—plus a guaranteed buyback option after one year—and a ‘no-questions-asked return’ policy backed by Samsung Care+. Under this scheme, customers can purchase the Galaxy S26 Ultra or Galaxy S26 Plus by paying just half the price of the device, divided into 12 no-interest EMIs, for one year using a credit card or Samsung Finance+. Samsung Finance+ is designed to promote easy banking and financial inclusion, enabling customers to avail hassle-free credit and instant loan approval with minimal paperwork.
After one year, customers who opted for credit card payment can return the device and get a confirmed buyback value of 50% directly, or can choose to retain the device and repay the remaining 50% value in the next 12 no-interest EMIs. Customers who chose Samsung Finance+ will simply have to return their device to upgrade to the next Galaxy flagship smartphone. To retain the device, these customers will have to pay the remaining 50% of the price in the 13th month. Galaxy Forever also includes Samsung Care+—priced at ₹13,999 for a period of 13 months (which includes protection against accidental and liquid damage)—ensuring device protection from day one and a ‘No Questions Asked’ right. Galaxy Forever – Main Information
• Eligible devices: Galaxy S26 Ultra and Galaxy S26 Plus
• Program Fee: ₹749.92 per month for one year
• Guaranteed Buyback: Get 50% instant discount with ‘No Questions Asked Returns’ policy
• Easy Installments: Pay the remaining 50% of the price in 12 no-interest EMIs using a credit card
• Protection Promise: Get Samsung Care+ coverage worth ₹13,999 for a period of 13 months—which includes accidental and liquid damage
• Flexibility: Choose to return, keep, or upgrade your device after 12 months
• Availability: Available on Samsung.com and over 1,500 Samsung Experience Stores across India
Payment Methods:
o Samsung Finance+ (Available at Samsung.com and Samsung Experience Stores)
o Credit Card – No-Interest EMI (available only on Samsung.com)
Sumit Walia, Vice President, Samsung India, said, “With Galaxy Forever, we have introduced a model—designed keeping in mind the needs of our customers—that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus even more accessible to Indian customers. This program is designed with the understanding that customers want to experience new technology by upgrading their devices every year without the hassle. Galaxy Forever reflects our fresh approach— “Not just in terms of technology, but also in the way users buy and upgrade their devices.”
Samsung has partnered with Servify and DMI Finance to facilitate seamless upgrades, returns and automatic settlements. Boost for corporate and students: Samsung has extended the ‘Galaxy Forever’ feature to select corporate employees and students as well. Eligible users can avail of these exclusive ownership benefits through the Samsung Corporate+ and Student+ online stores, ensuring that India’s youth and working professionals stay connected to the latest technology in the Galaxy ecosystem.