In September 2025, the GST cut reduced the prices of many products. Smart TVs are also included in this list, which earlier attracted 28 percent GST. Now, these smart TVs attract 18 percent GST. Although smart TVs had initially become cheaper due to the reduction in GST, now their prices may increase. There are two main reasons for this possible price hike: the AI chips used in smart TVs and the continuously weakening rupee. Both these factors may cause increase in TV prices in the coming days.
Rupee weakening against dollar
First of all, let’s talk about the rupee, which has reached its lowest level. Rupee has crossed 90 against the dollar. This will affect the prices of imported products. SPPL CEO Avneet Singh Marwah said the falling rupee and rising prices of memory chips threaten to completely wipe out the benefits of the GST cut. He said that the price of memory chips has increased six times in the last four months. This may eliminate the reduction in prices due to GST cut on TV. This may also have a negative impact on the recently increased demand for TV.
lack of flash memory
Actually, there has been a shortage of flash memory in the market for some time. This is affecting not only the TV market but also the smartphone market. The prices of most of the phones launched in the last few days are much higher than their previous versions.
Industry experts say that the supply of DDR3 and DDR4 memory chips has reduced. This is because of AI data centers. AI data centers use DDR6 and DDR7 chips. However, due to increasing demand, chip manufacturing companies are not able to meet the supply. Therefore, to overcome the chip shortage, DDR3 and DDR4 chips are also being supplied to AI data centers. This has become a challenge for companies making smartphones and smart TVs. Most flash memory is imported from China. They are used in TV, mobile phones, laptops, flash drives and USB devices.